Greetings fellow twirps! Are you ready to get your social media management on track for the big time? If so, keep reading for some wise words that this head twirp has learned on her journey, as well as some quick and dirty tips that you can take away and use on the campaign you are currently running.
Know your field
It is vital for social media management success that you know your field. After all, it’s not like running your own personal page now, is it? Knowing your field includes all the social media platforms, but also the area of marketing in general. So you can use the principles present in marketing that are directly applicable to the world of social media.
For example, an understanding of good content and compelling images are necessary for success. As is a grasp of where your social media accounts place in term of the client funneling process. (more…)