One of the hardest things you can do as a business owner is market your own company. Whether you have marketing experience or not, finding the time to focus on your marketing efforts is difficult. Whilst it may seem impossible, there are ways to ensure you’re putting regular content out there, including creating a content marketing strategy. Having a strategy in place will not only mean you have simple guidelines to follow, but it also means you can involve other members of your team easily. (more…)
If you have been used to working on a PC, especially a windows one, changing to a MacBook Pro can seem a bit complicated to start with. However, it is a very powerful laptop that can help to increase your productivity, if you can master the way it works. Here are just a few tips to help you on your way.
The MacBook Pro is not the only laptop to use multi-touch gestures but it has been doing it for longer than any of the other and basically, does it better. You can zoom in or out just by bring your thumb and finger closer together or further apart, just as you would on your smartphone or tablet. You can also create the same effect by double tapping on the item you want to make larger or smaller. (more…)
Building a good website is a lot tougher than it sounds. You need to make sure that you’ve got a sleek looking design that’s easy to use and all of the features that users come to expect from a good site. Deciding what to put on your website and what to leave out is one of the most important steps in the web design process and a lot of people get it very wrong. There are certain features that all sites, regardless of what your business is, need to have. These are the website features that you absolutely can’t leave out.
A Search Bar
You’d assume that every website has a search bar but you’d be surprised how many people forget about it. It’s important that you’ve got an easy to use menu bar along the top of the page but you can’t count on that entirely. Customers want to visit your site and find exactly what they’re looking for straight away without messing around. The search bar is the easiest way to do that. It’s also important that you make the search bar easily visible as soon as they enter the site. You need to make sure that you’re using a good search function as well. For example, if you have a search bar that can’t account for spelling mistakes, people are going to get frustrated. (more…)
Photoshop is professional graphics software that offers almost endless possibilities. There are several versions of this software, the most successful being Photoshop CS5.
This software highly recommended by SEO agency or magento development, is used by a large number of professionals: architects, designers, illustrators, cartographers … It allows reworking the photo, to perform a photomontage etc.in the aim to professionalize the graphic creation.
However, it is complex software, abrupt at first glance, which is not as simple and intuitive as basic software like Paint, or even Paint Shop Pro.
It is scientific software that requires a good understanding of its tools and capabilities.
It is necessary to perform several tests to arrive at the desired result. This software actually has different levels of difficulty. Automatic tools like the magic wand facilitate the work of clipping for example. After explanation and a little practice, it is actually very easy to delete a defect on an image or to duplicate part of a shape.
But Photoshop is above all software that provides a great deal of flexibility to the user, who can vary each detail according to his desires, in a rather scientific context (extension of the shadow zone, thickness and hardness of the brush etc …).
An important note: the software is available on Mac and Pc – the differences have now become non-existent, but the keyboard shortcuts are obviously not the same. Because the real ease in Photoshop is precisely in its shortcuts. (more…)
Photography is an art learned not only by the way a photographer spends time learning to capture images but the outcome of a good photography depends how well the photographer finessed that image to bring perfection. Photography may collaborate many perspectives pertaining to the image, but a deed to remember in all photography jobs is to ensure that you have made the final touch to it.
Sometimes in developing a craft, a photographer may seem to have fulfilled all the does and don’ts of photography but despite having all the composition and tricks sometimes the image does not turn out the way it was expected. And for some reason the image failed to grab the mark, which was supposed to be stunning like the way it was captured.
This occurs usually when photographers fail to run through those images in the final stages. Image retouching is done by fixing little problems and thus little adjustments are the photo editing magic which can enhance your picture to give a better outcome. (more…)
What is HDR Imaging, and what’s all the fuss about it?
High-dynamic-range imaging (HDRI) is a technique used to create images with a wider dynamic range of luminosity than is possible with standard digital or photographic techniques. The aim is to reproduce the same range of luminance as the human eye. Our natural vision can constantly adjust to translate the broadest possible range of luminance available. Normal images are too flat for this. Since our eyes provide our brains with maximum detail by constantly changing to extract the best info under varying light conditions based on where we look, HDR images combine multiple levels of detail and contrast extracted from multiple flat versions of the same image, shot in different levels of light. Such combined images can contain much more collected detail than any of the original source images.
One common way HDR images are created is to take a series of images of the same scene or subject matter– some over-exposed, others under-exposed (between 3 and 5 is a good number of variations) and merge them together so different details from all the combined images get displayed to their best advantage in the combined HDR image. In effect, tou produce a single photo with the combined detail of multiple light levels.
There are three ways to make an HDR image: shoot it with a special HDR camera; create it manually in a photo editing program; or use an automated function to have Photoshop create it for you. HDR cameras aren’t the topic of this tutorial, so we’ll focus on doing the last two.
Creating an HDR Image Manually in Photoshop
First let’s learn how to create an HDR image manually, using the layer function in Photoshop CS5. Please note that when shooting images for conversion to HDR, you want to shoot them on a decent quality tripod, preferably with a built-in bubble level. The level is important to the end result: working from leveled images shot on a locked-off tripod makes it much easier to combine them later on without loss of image quality.
First, pick your subject, level your camera, and shoot your series of photos. For best results, shoot in RAW for greater editing power once you get the images into Photoshop. You’ll want to produce an even range of exposures: identically composed shots of still subjects, exposed at different light levels. Changing your shutter speed will change the exposure (but don’t mess with the aperture or you’ll change the depth of field, which can blur some areas of your photos). You can also adjust the ISO, but try to avoid it since it can cause unwanted image noise. Make sure your darkest image is underexposed by at least 1 stop. For a 5 shot spread, go darker and create an image under-exposed by 2 stops. Then do the same thing again, except this time over-exposing each shot.
Adjust upward or downward from the baseline to create a full spread; you might do a five shot series at -2.00/-1.00/0.0/+1.00/+2.00/ or some other range. Whatever gives you the number of shots you want combined. Use as many exposures as you want, but be careful: the more shots you combine, the harder it will be to match them all up later.
Once you have your shots, open them all in Adobe Camera Raw. On the underexposed images, adjust your fill light to bring out detail in all shadows. You may need to adjust recovery a little. Adjust temperature and tint to account for any ugly extremes or variations in color. When you’re happy with the result, move on to the next underexposed image and repeat the process, finding the best level of detail in each variation as you go.
Then turn your attention to the overexposed images, and tweak the fill light to get the best level of detail for each one of those. Adjust temperature and tint again on each new image, creating a range of exposures from dark to light, all with the best detail level you can get.
Now open them all in Photoshop. Create a new blank image file (the same size as the others) as a plain white background. Then copy/paste or drag-n-drop each of the project images as new layers, with the darkest underexposed layers on the bottom, each layer becoming progressively lighter/overexposed.
On your topmost overexposed layer, apply the multiply blending change. This should begin the process of tone mapping the image.
Now you can start stacking and manually touching up combinations of the various layers. You can do this either by masking sections of the stacked images, or by editing the top layer with your eraser tool to allow selected details from the layer below to show through the upper layer, blending the best elements of the combined layers in unison. Choose the eraser tool and keep the opacity level to a setting lower than 10%, and use an appropriate sized large brush. You should be able to see elements of the darker layer below peeking through your working layer. Keep going until you are satisfied.
Afterward, use selective color, color balance and local desaturation to finalize color correction in your new HDR image.
How to merge the range of images automatically in Photoshop
Step 1. Open Photoshop and choose File > Automate > Merge to HDR Pro. Choose the pre-prepared your source images you have shot in advance (see above). Select the option “Automatically Align Source Images.”
Step 2. Click “OK.” It may take a few seconds for Photoshop to process the files. When ready, select 32-bit depth for the widest amount of tonal range (8-bit and 16-bit file formats aren’t capable of storing sufficient data to record the full spectrum of tonal light).
Step 3. Check the 32-bit image preview for any ghosting or noise in the composite shot. If there is any, remove the source image which is causing the problem.
Step 4. Save the (extremely large) 32-bit preview shot for later use as a 32-bit (tiff, .pbm etc) HDR full of details.
Step 5. The merged result now is a floating-point 32-bit image. Choose Image > Mode > 8-bit. Use the resulting option dialogue to find the best exposure for your image. The HDR Toning Dialog has two options – Exposure and Gamma.
Step 6. Adjust the Gamma and the Exposure to really make your image pop. When you’re happy with the image, click OK and save the result.
Feel free to experiment to find the absolute best, most vibrant (and detail-packed) version of your new HDR image. You can return to your saved copy of the merged 32-bit image and re-edit it at any time, according to your liking.
Casino websites differ in the way that they are designed and this design can actually be really important. It can mean a lot to players for lots of different reasons and whether they like the design of a site such as netbet.co.uk will influence whether they are likely to play it often or not or whether they decide to play it at all. Therefore if you are design g a site, it is really important to think hard about what you are doing and how it might impact the amount of players that you have.
The first part of important design is to make sure that the website is easy to navigate. Players will want to be able to find their way around the site and get all of the information that they need. They may want to see what games are available, how to join, the rules of each game, terms and conditions, how much it costs to play and what the jackpots are as well as other information. They will want easy headings so that they can find these sections without having to search hard all over the place. (more…)
Things aren’t the manner by which they used to be. Before, programs with constrained functions made it simpler to pinpoint which tools you ought to learn as a novice. Nowadays, however, given what number of tools, tips and tricks there are to learn, you can regularly feel overpowered and not know where to begin.
I’ve been utilizing Adobe Illustrator for well more than 10 years now and I’m fixated on vector. I’m here to impart to you my 10 essential tips and tools all Adobe Illustrator apprentices should learn for Graphic Designers, and interface you to a tutorial or two which will enable you to figure out how to utilize them.
1. Utilize The Pen Tool
Numerous novices bashful far from the pen tool, as it look significantly more confounded than whatever else Illustrator offers. Truth be told however, you can get to grips with it effortlessly, and make amazing craftsmanship with it. In case you don’t know where to begin, take a stab at searching for practices on the web. They’ll demonstrate to you best practices to utilize it, and soon you can benefit as much as possible from this tool. (more…)