No matter what kind of business you run, a website will adapt it to the digital age and ensure accessibility, perhaps from worldwide clients or customers, is possible. Of course, we won’t need to tell you of the purposes a website can fill, or the features you may wish to implement.
But could it also be that your website should be an important part of your marketing package? If so, what functions would it deliver on? How might you ensure a website is not only an end point for your marketing, but could sustain promotional worth on its own? (more…)