Digital marketing gurus often talk about the benefits of webinars: video-based conferences that businesses hold to increase their engagement with prospects. Webinars, however, aren’t a gimmick; they’re one of the most powerful marketing tools in your arsenal, especially if you operate an eLearning firm.
eLearning companies face several unique challenges that many other companies don’t. For starters, they often need to prove the value of their services. Many company managers are skeptical that training could improve the productivity of their workers.
Second, eLearning entrepreneurs have to target decision-makers in organizations: people in senior management and the C-suite. Even if they like your services, random rank-and-file employees can’t usually buy them (more…)