If you are a new small business with a brand that you are trying to get out there, then marketing and advertising your business is something that will be a top priority. The more people that know about you, the more likely that your sales will increase, your business will grow, and things will go well. But these days, with social media and the different ways to market a business, both online and offline, what is the best option for you?
One way that a lot of big brands do to market and advertise new products, is to work with influencers. By their nature they are there to promote products and influence sales, but as they have created and generated an audience of their own, there is a level of trust they have with their following, which can be a big benefit to your business. If they are a seasoned travel influencer, for example, then they are likely to know the ins and outs of certain types of accommodation, and will know if your boutique hotel or glamping pod is up to scratch. If it is, then they will be able to recommend it and share with their readers. (more…)