If you haven’t already revamped your marketing strategy for 2021, now is the time. To create the best strategy to drive success, check out these simple pointers.
1 . Review The Year 2020
When you’re looking to create a new marketing strategy, it’s vital to go back and assess your strategy from the previous year. Look back to your goals, were they achieved, and if not how can they be adapted/met this year? Review your analytics, what do they say about your social channels and your audience? When you’re performing a review look to determine your strengths and weaknesses, and use these to devise a new approach.
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2. Set New Goals
Creating a new strategy is all about setting yourself new marketing goals for 2021. These might be a variation of your 2020 goals or moving in a brand new direction. Always follow the SMART Framework when you are setting your goals. Doing so will help you to keep your goals specific, measurable, achievable, realistic, and timely.
3. Focus On Trends
Marketing trends are always evolving, and it’s important to focus on these to remain competitive online. Some of the leading marketing trends for 2021 include:
- Personalization: A recent study by Forbes discovered that ‘94% of senior-level executives believe delivering personalization is critical or important to reaching customers. ‘ When marketing is more personalized, it’s easier to convert leads.
- CSR Strategies: The modern customer expects brands to care about social, environmental, and political causes. To tap into audience values, companies must align their marketing and branding with philanthropy.
- Social Commerce: Consumers are always looking for the most convenient way to shop, and right now that’s social commerce. Offering customers a shopping experience within social channels is another great way to drive leads.
To stay on top of the latest marketing trends and improve your SEO it can be worth working with a professional digital marketing service.
4. Improved Use Of Analytics
When creating a new marketing strategy, you’ve got to improve your use of analytics. By using real-time analytics, marketers can check campaign performance right now, and make immediate improvements. With the best use of analytics, you can improve your messaging and targeting, to optimize your performance. In 2021 we’ll be seeing more predictive analytics, provided by machine learning. Predictive analytics can allow you to determine who will become high-value consumers in the future, allowing for improved planning.
5. Support Tools
To support your marketing strategy, you’ll need the right tools. There are plenty of digital tools you can use to improve your marketing, whether it’s CRM tools, content management, CRO platforms, or analytics apps. To create your new digital marketing plan the first thing you need is a free digital marketing strategy and planning template. With so many excellent digital tools at your disposal, it’s easy to take your brand to new heights.
With the right approach and resources, you’ll far improve your marketing strategy, and move gradually closer toward your goals.