Designing a Brochure – Important Guidelines

Designing a Brochure – Important Guidelines

Creating a professional brochure design is a challenging task. This task is not as easy as writing some signs and billboards. All brochures are not successful because they do not appeal to the target audience. A large number of brochures are not even picked up by the people.

A brochure generally goes through three common stages:

  1. A brochure design hast to be appealing enough to motivate a reader to pick it up from a rack at a shop, library or exhibition. It should stand out and seek the attention of a recipient when he opens the mailbox.

  2. Every person quickly scans a brochure to know whether picking up the brochure from the rack or the mailbox was a mistake.

  3. If a brochure manages to wade through the previous 2 stages, it has to provide some value to the reader in the end.

Before you start designing a brochure, define the objective.

A large number of brochure designers have little or no idea of the actual objective. It is very important to just focus on the direct objective of a brochure instead of talking about a dozen products, company profile or history of a district. A brochure

Consider the target audience.

It is advisable to study demographics of the target audience in such cases. Some important demographics include age, educational qualification, income level etc. Your ultimate objective is to communicate a ‘message’ to the audience and make them act. It is always a good idea to consider the emotional response of a viewer. (more…)

Online Christmas Catalogs to Buy Favorite Gifts & Accessories

Online Christmas Catalogs to Buy Favorite Gifts & Accessories

Christmas is a great occasion to celebrate and enjoy. Everybody just waits for this happy event throughout the year. Most people look up for attractive shopping catalogues of Christmas just one week before celebration of this wonderful event. Now these lists of shopping Christmas celebration accessories are available online. One can choose what to add in the purchase list with a single mouse click. On the other way, you can always go in traditional shopping. We will take a look at most important things about online catalogs and catalog printing tips and tricks.  Christmas is an event observed every year on 25th December. It is celebrated all over the world in memory of birth of Lord Jesus Christ. He propounded Christianity.

Christmas is celebrated as a major event or holiday in most countries. It is celebrated with great pomp in countries of Europe, West Asia, East Asia and the United States. On this day most areas in the city are decorated with colorful banners. Gift shops look very attractive and inviting to come and make a shopping. Most shops display attractive galleries of cards, gifts, Christmas trees, colorful candles and tasty Christmas cakes. Saint Nicolas and Father X-MAS are the leading figures of honor on the occasion of Christmas.

So, How Do You Celebrate?
The occasion of Christmas is celebrated in many ways. Most people buy new clothes and accessories on this day. They just love to greet their friends and relatives with Christmas celebration cards, sweets and other gifts. The custom of creating decorations on occasion of Christmas has a long and interesting history. This custom was started since Roman period in the form of decorating places with beautiful trees, banners and willows. People celebrate the occasion as a time of merry making. During medieval age Christmas celebrations assumed a different form. In United Kingdom every house was decorated with colorful heart shaped leaves. These symbolized descend of Lord Jesus on earth and protection against witches and pagans. (more…)

Wonderful Christmas Themed Cards for Business: Designed Just in Time for the Festive Season!

Wonderful Christmas Themed Cards for Business: Designed Just in Time for the Festive Season!

The festive season is arriving and the whole world feels like it is dressing up in its entire splendor! If you are one of those people who hate all the rush that this season brings with it, it is time for you to get into the Christmas spirit. But how does one get into the Christmas spirit? Well, Christmas is all about spreading love, kindness, happiness and joy and the best way to do this is to do it spontaneously. Does your wife do all the Christmas shopping and cooking by herself every year? Why not ask her to take a break from it all and do it yourself? That will get her in a good mood for sure! Joining a worthy holiday cause in your community is also a wonderful way of enjoying Christmas.

The Perfect Way To Celebrate It
Giving presents to children who don’t get any is a beautiful expression of Christmas. If you do up the house in holly and mistletoe all by yourself every year, ask your family to join you. Doing up your home together and staying up all night listening to Christmas music and watching Christmas movies while sipping mugs of hot cocoa and cider is a great way of spending Christmas in the way it is meant to be! While the holiday season is knocking at the door, why not decorate your business with the same spirit? Christmas themed cards for your business associates is a great way of letting people know how thankful you are for their business. Also, surprise your business partners with elegant present in form of postcard printing. (more…)

Eight Tips to Take Into Account When Creating E-commerce Websites

Eight Tips to Take Into Account When Creating E-commerce Websites

Owning a quality website is a great pride but this joy is the result of a good payment for the creator. It’s worldwide recognized that quality means money, hence the bargains where an individual invests a small amount of money to receive the best services are rare. One of the most challenging projects for a web designer is to create an ecommerce website, these are situated at the intersection of business with design and the final purpose is not a beautiful header or a good informational resource, it’s all about money and profit. Any mistake in the conception of an online store is equivalent to a smaller profit and no one wants it.

In spite of these challenges, any web designer must have the courage to take these kinds of projects, only in the worst conditions the qualities of a person are clear for everyone. The evolution of e-commerce reveals to us that these online presences will become more and more frequent and the “fight” between them, harsher. Translating into the language of web designers this means that more clients will ask for many e-commerce layouts. (more…)

50 Excellent Photoshop Photo Editing Tutorials

50 Excellent Photoshop Photo Editing Tutorials

Adobe Photoshop makes it achievable to edit your photos in numerous manners. With infinite possibilities the challenge is recognizing how to employ the photo editing tools successfully. In this post we will feature some helpful tutorials that instruct different photo editing skills and tricks. You are sure to discover at least some that can be put to good exercise in your own work, whether it is on your photos or on those of your clients.

With this post, you can learn some new techniques of photo editing that you can consider next time when you want to upload your photos online. Also, it can help you to prepare a quality photo that will be like a real artwork using canvas printing. Here is the complete list of 50 most helpful Photoshop Photo Editing Tutorials for you. We hope that you like this collection. After reading this, you will know how to use adobe Photoshop CS3 to edit the picture

Starry Night Sky

In this Photoshop effects tutorial, we’ll learn how to easily add a star-filled sky to a night time photo. Artist is using Photoshop CS5 throughout the tutorial but any recent version of Photoshop will work just fine.

Starry Night Sky

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7 Winning Tips to Create A Mobile Version of a Website

7 Winning Tips to Create A Mobile Version of a Website

Number of smartphone users are rising consistently and thereby putting equal amount of pressure on online marketers and website owners create a mobile friendly version of their websites. Now, how we are supposed to achieve this? No, just slapping some images and texts here and there or squeezing things small is not going to help either. Moreover, there are so many different species of mobile devices available that it might spin your head when you are to choose the precise screen resolution for the would-be mobile version. But despite all these hardships, a mobile version of a website is a necessity and ignoring it would be just be spoiling the chances. So, if you do not wish to miss out on this opportunity, here we are going to list some tips that you will certainly like to give a go:

Select The Domain: It is not good idea to have different domains for mobile versions and desktop version. Users are less likely to remember two different versions of your websites while juggling between desktop and mobile and if this is not enough, you are just splitting the importance of the website by doing so. (more…)

How To Customize Your Facebook Fan Page

How To Customize Your Facebook Fan Page

Facebook has come a long way in the last few years. In February of 2011, they introduced new and improved Facebook page features that allow you to add a little more personal flair to your fan or brand page without having to know any coding or use any special apps. Up until now, most custom fan pages sported “FMBL” tabs, a Facebook app allowing page owners to insert specially formatted HTML to create a wide variety of designs. Unfortunately, FMBL was discontinued in March 2011 to make way for iFrame tabs. Naturally, this new feature gives you the most control over how your page appears and behaves, but what if you’re not a coder?


Even with the demise of Facebook Static HTML tabs, you can still create fully custom pages using several great applications if you need to go beyond basic customization to stand out from the other 1 million pages. In this article, I will cover the basics of page customization and touch on a handful of the most useful apps for creating an iFrame page. (more…)

20 Stunning Action Photos of Animals

20 Stunning Action Photos of Animals

Animals are an incredible source of action. Whether it’s a favorite family pet or exotic creatures on the hunt, animals give us amazing action shots. Animals in their element — and out of their element — provide us with funny, cute, and thought-provoking material for magazine ads, postcards, posters, and even web design.

But it can be a challenge capturing all of that energy. Animals do not stay in one moment of action for long, especially when a photographer is trying so hard to take the perfect picture. In this collection, we celebrate creations of creatures in action and applaud the photographers who manage to snap that shot at just the right moment. Let these photos inspire you to greatness in your own photographs

This is an amazing shot taken of a dog in his element: playing fetch.

This one titled Hungry Seagull was taken by Harry Roekens. (more…)

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