Postcards are one of the most effective components of a marketing strategy and a really practical way to promote your business. Their main purpose is to connect your company with the potential and existing customers. However, postcards have to be designed well. They have to effectively communicate with your target audience. Providentially, a lot of postcard printing trends have emerged. These postcard printing trends are in the service of the company needs. At the same time, postcards are cost effective.
What include the good postcard printing trends? Firstly, they are in full color because colorful postcards look attractive and vibrant. Not surprisingly, they have a deeper impact on the minds of your potential clients. Secondly, the standard size (of 4″ x 6″ ) has increased to bigger ones, such as 6″ x 9″ or 7″ x 10″. This switch has provided the postcards to be more stylish, so the companies are much more ready to use them in these sizes. Maybe they will cost a little bit more than the standard sized postcards but the benefits are undoubtedly higher. Also, you can combine different sizes and find out what the consumers like more.The next way of using postcards is as a coupon. Nowadays, there are companies that use coupon postcards in order to promote their business. The consumers can benefit from them because can receive a discount if bring a coupon. At the same time it is good for the company because it gets more traffic. (more…)