Marketing has the potential to put businesses on the map and send sales soaring, but it’s not always easy to design and implement effective strategies. In this guide, we’ll explore ways to ensure your campaigns count in 2021.
Investing in training
Whether you’re a one-person band, a small business or a large corporation, it’s important to understand that marketing success cannot be achieved without knowledge and research. If you don’t have extensive experience in marketing or you rely on employees who don’t have formal training in marketing, it’s wise to consider alternative options. As a solopreneur or the manager of a small business, you could explore training courses and programs like those available from Pacific Training, you could provide opportunities for your existing employees to expand their knowledge base or you could hire experts from external agencies.
If you don’t have marketing experts in-house, outsourcing could be an effective solution for your company. Outsourcing involves working with external agencies or hiring individuals as an alternative to adding to the payroll. Digital marketing agencies can help you review existing and previous campaigns, analyze data, identify weaknesses and design new strategies to increase conversion rates, web traffic and social media engagement. If you are thinking about outsourcing, take your time to search for agencies, look through reviews, testimonials and portfolios, ask to see evidence of results and meet with representatives. Search for an agency that promises to deliver targeted campaigns and personalized services and look for experts who have experience within the industry in which your business operates.
Understanding customer wants and needs
To succeed, marketing campaigns have to resonate with consumers. When you’re putting plans together for new campaigns or you are revamping strategies, undertake extensive research and get to know your target customer. Understand what your customers want, use data to see what kinds of methods, posts and content types are most impactful and take feedback on board. Use social media, emails and web platforms and features to engage with followers or clients and showcase the human side of your brand and utilize comments and reviews to improve the service you offer. Monitor progress continuously and don’t be afraid to make changes if there are weaknesses or areas for improvement.
Embracing new trends
2020 was a year like no other and it has triggered major changes within the business landscape, particularly in the retail sector. There has been a surge in online sales and people are spending more time online than ever before. If you don’t already sell online, it’s worth thinking about providing customers with opportunities to place orders via websites, apps or social feeds. It’s also essential to understand the potential benefits of marketing your business online even if you don’t have products for sale. Consumers are not just shopping online. They are also using search engines and social media to find local businesses or new retailers. Over 85% of smartphone users that conduct a local search will visit or call a business within 24 hours. As a company owner, it’s hugely beneficial to embrace new trends, to look out for early signs of emerging trends and to adapt your marketing campaigns to cater to customer demands.
Effective, targeted marketing campaigns can boost sales and enhance brand image. If you’re looking to utilize marketing to take your business to the next level in 2021, take these tips on board.