If you are starting a website for your business, or even just a blog for yourself, you’ll need to decide, first and foremost, how you want to host the site. Casual bloggers often sign up for a free page within someone else’s domain, but serious bloggers and businesses are strongly advised to get their own domain name registration and website hosting.
There are three major benefits to doing this on your own, rather than signing up for a free account somewhere:
Credibility. Especially for businesses, this is the top reason for getting your own website. If you wanted to hire someone to work on your home, would you trust a company with an independent website over a company with a free blog? Yes. You want that same credibility for your own business.
“Find”ability. As search engine optimization goes, you want your efforts to benefit your own site. As part of a larger site, the main site will receive the fruits of your labour, but if you have your own separate domain name, you’ll be the prime beneficiary of any SEO work you do.
Personality. You get much more control over your site when it’s all yours. Subscription websites limit the form, content, and function of websites. To have full control over the layout, content, and performance of your site, you’ll want to find a company that offers cheap web hosting and build your own.