When launching your own business, it can be difficult to become a Jack of all trades. Rather than being a full time employed specialist, you now have to wear the hat of the marketing bod, the financial guru, the social media manager, the blogger, the advertising whizz as well as the head honcho. This can be difficult to manage. However, there are ways to ease this burden. Focus on one aspect of your business at once before you launch and hone your strategy and processes. When looking at marketing your business, make sure that you maximize your visibility online to convert hits to sales and to generate as much exposure for your brand as possible. Take a look at these three marketing tactics that you must employ for your startup.
Forget about newspaper adverts or forking out for TV commercials, and instead focus on the Internet. Social media is the millennial’s number one method of choice to communicate, research and get their news. Get yourself signed up to Facebook, Instagram and Twitter and start posting relevant and meaningful content. You can link back to your website, your shop pages and your blog. With content that is readable and interesting, you can generate a following through shares and likes. If any potential new customer makes a query, you can respond promptly in a public forum. This can help promote a positive reputation and can help you to hone your customer experience.
Instagram is a more visual platform but can be perfect to display your wares, show your items in action and to harness your brand. Choose an appropriate filter and create an aspirational bank of images that your market adores.
If you want to compete with your already established industry rivals, you need to get in on the SEO action. Companies like Ignite Digital will work with you to create an SEO strategy meaning that your website will appear higher in the Google rankings than your competition. They will analyze where your hits originate from and the search terms that they use. You can then set up an AdWords campaigns using keywords that you bid for. With a solid set, your website and brand can be the highest ranking search result globally. This can enhance your brand’s reach exponentially.
If you are brand new to the market, the best place to check out your competition is a trade fair. You will also have a readymade customer base at the industry specific trade show. Here, you can give away some free merchandise, set up discounts for customers who buy there and then, and you can show off your wares in action. Talk to people, enthuse them about your items or services and enjoy generating more followers online.
Starting a new business from scratch is ridiculously difficult. If you are a new entrepreneur, make your marketing strategy one less thing to worry about by following this guide.