If the pandemic has inspired you to ditch your 9-5 and start out on your own, then you may well have gone down the route of eCommerce and setting up your own company. If so, then you might still be getting your head around the basics. However, once you have it’s important to level up your business so it is a cut above the rest with these advanced methods. You may need external support for some, whereas others you can look after on your own with the right skills.
1. Invest In SEO
Want to increase the organic traffic to your site? There are eCommerce SEO audits available here that can provide a deep-level insight into your website. This is crucial for identifying any SEO faults your current site might have that is preventing it from being viewed by customers.
These faults could range from broken links, content issues, malware, and more, so it is important to address these early on in the process before a full SEO marketing plan can be executed. Once fully optimised, your site will move up the rankings in search engine results, driving increased traffic – and orders – as a result! Therefore, SEO should definitely be part of your marketing strategy for this year.
2. Change Your Sales Strategy
A great way to drive more sales for your eCommerce business is to switch up your strategy. For instance, could you cross-sell products by bundling them together? This works well with mobile phones, for example. Build your site to make suggestions to the user for additional products that might be relevant to what they have already committed to their basket. For a smartphone, this could be a case, a spare charger, or a pair of headphones. You could even offer a bundle with all the items together with money off incentives. This tactic will drive more sales without the need to increase your customer base, and while it might take some advanced level website mechanics, it could pay dividends.
3. Be Savvier With Social Media
Social media is a brilliant way to raise awareness for your eCommerce brand and its offering. However, is there more you could be doing on your social channels to generate customers? Probably. Firstly, are you covering all bases? If your products are targetted at a younger millennial or Gen Z audience, then you ought to consider what you can be doing on TikTok, Instagram, or Snapchat – not just Facebook and Twitter. Equally, why not use influencers to further promote your products? This new generation of marketers charge a high price but can deliver unprecedented results if coordinated correctly. Social media can be one of the most cost-effective ways to level up your eCommerce business if managed correctly – so, consider its use wisely.
Hopefully, this run-through of three advanced ways to improve your eCommerce company’s fortunes will help you to broaden your customer base and drive new sales to your website. Remember, being ahead of the competition is key to long-term success.