If you are a new small business with a brand that you are trying to get out there, then marketing and advertising your business is something that will be a top priority. The more people that know about you, the more likely that your sales will increase, your business will grow, and things will go well. But these days, with social media and the different ways to market a business, both online and offline, what is the best option for you?
One way that a lot of big brands do to market and advertise new products, is to work with influencers. By their nature they are there to promote products and influence sales, but as they have created and generated an audience of their own, there is a level of trust they have with their following, which can be a big benefit to your business. If they are a seasoned travel influencer, for example, then they are likely to know the ins and outs of certain types of accommodation, and will know if your boutique hotel or glamping pod is up to scratch. If it is, then they will be able to recommend it and share with their readers.
Of course, you can look out for influencers in your brand niche by yourself, or if you are inexperienced in this, then you could use an agency like Unruly Media to help. There are a number of benefits, though, so here is why working influencers can help your brand.
As a rule, there is a certain level of trust that followers have in someone that they follow on social media. If they like how something looks or that gets recommended to them, they are more likely to also buy it. With clothing, as an example, followers can see what it looks like on a ‘real’ person, for example. If they are similar body type to the influencer, then they will know what it will be like on them. So when you work with an influencer, you are getting access to that, and it is an invaluable thing to harness.
Blogs and backlinks
Some influencers will also have a blog, which can help to get backlinks back to your website. This kind of ‘link juice’ is helpful when you are starting out, as it can help with your SEO and make it more likely that your website will come up when someone searches something in particular. Using the travel blogger again, if someone searches for boutique hotels in London, and that is exactly what you are, and there is a review and backlink to your boutique hotel website, then your chances of appearing on the first page of Google are much higher.
Working with big influencers can be something that can cost a lot of money. But you also need to think about how many people are now being exposed to your brand as a result. Similarly, there are a number of micro-influencers that you could also work with, and they will charge less. In some circumstances, they might not charge and just share some content in exchange for the product in question. Some influencers can also work on an affiliate basis, meaning that they will get a certain amount of the sales that come through their exclusive link or discount code.