SEO is a marketing tool used to boost the levels of web traffic, leads, and brand awareness. Local SEO works in the same way but from a local search. Local SEO can be improved in standard ways such as maximizing the use of relevant keywords, through optimizing Google’s My Business profile and building NAP citations. Here is an overview of why local SEO is important, and how to make it work for you.
Local SEO searches make up a huge chunk of the SEO world
Local SEO is critical to the success of many small businesses, because of the percentage of searches that specify a local company. According to a study by Social Media Today, 42% of searches performed on Google are seeking local services, and 97% of search engine users searched online for a local business.
It uses a different set of ranking factors
It’s reported that a high percentage of online searches are local and that usually means limited to a radius of a few miles. Therefore, if your location isn’t present in the keywords you use in your marketing, these searches won’t pick up your business. Local SEO relies on NAP citations, Google Maps ratings, and first and foremost the location of the person searching. My Business presence and online reviews are also key.
Optimize Google for My Business
Google My Business has become the creme da la creme of the local search. Using Google Posts on My Business can help you to track your local SEO. There are online guides on how to optimize My Business. Learn how to make the most of your listing. One way to do this is by engaging in social media often and adding links to your My Business listing.
Optimize Your Local Content
Firstly, your content should include as much information as possible about your business, and be covered in your logo and branding. Find more creative ways to get your logo out there with 4All Promos. Secondly, you should include local content as well, such as local events listing or maps. This will help search bots connect your business to the local area.
Add location pages or Google maps to your website as well. Make sure your address and contact details are up to date and consistent on all your online content. This is what’s known as your NAP and this should be crawlable content.
Use Local SEO tools
There are plenty of useful tools out there to help you improve your ranking. Some of the most well-known include Moz and Screaming Frog. Here is a list of some of the best local SEO tools.
Ensure your site is mobile-friendly
According to a study 9 out of 10 smartphone users conduct local searches on their devices. The most common types of searches involve looking at reviews, looking for directions, or your contact information. Make it easier for potential customers to find this information.
If you would like to learn more about optimizing your local SEO, check out this ultimate guide.