If you’re looking for new ways to market your business, some of the marketing trends of today are highly effective. Many of them might seem a bit too ‘out there’ for your business at the moment, but soon, you’ll notice more and more businesses taking advantage of these techniques. Read on for the marketing trends to watch in 2021:
AI is taking over many basic jobs already, and is becoming more advanced as time goes on. Artificial intelligence can have advantages over hiring a human employee. For instance, there’s AI designed to predict and prevent crimes, as well as take care of reporting suspicious activity, which can be a great way to patrol car parks and certain areas, for example. Areas such as basic communication, email personalization, and content creation can also be taken care of by AI technology.
Many businesses are incorporating AI by using chatbots to communicate with customers. Chatbots are available day or night and provide instant responses to simple questions, ensuring customers are satisfied. They also offer great customer service as they never grow impatient, have all of the customer’s history available, and leave you with free time to take care of more important tasks.
Personalizing content, products, and emails can give you an edge over similar businesses. Many consumers admit that they feel annoyed with generic advertising efforts, and 90% say they find personalization more appealing. That is a huge percentage of people who could be persuaded to work with you if only you would personalize your interactions with them. Use a customer’s history with the company to build personalized stories and recommendations for them. For example, you could find a way to recommend flavors, styles, and other options based on data including their age, interests, and location.
Video marketing is set to be one of the biggest marketing revelations of the next 5-10 years. It has already been made abundantly clear how fantastic video marketing is for your seo, with stats to back up the claim. A staggering 70% of consumers have shared a brand’s video, and 52% admit that watching a product video makes them feel confident when deciding to purchase from a company. Video marketing is a popular way for customers to learn about new products, and with the growing shift to mobile devices, it’s an easier way to present information to customers who probably won’t want to read huge chunks of text. It isn’t just about creating attractive, well edited, informational videos, either. Many people are loving short and concise videos from the likes of TikTok, and even Instagram reels. There’s also the opportunity to take advantage of live video, where you can show live viewings and events to people who may not have been able to be there in person.
Marketing trends can change quickly, but the above marketing trends are here to stay for the foreseeable. Make sure you stay flexible and incorporate the above trends to supercharge your marketing efforts this year.