When looking to revamp your marketing strategies, there are several key ingredients in the recipe for success. Ultimately, though, building a stronger link between the consumer and the brand should always sit at the top of your list.
Establishing this aim and making it happen are two very different things. Following a clear strategy should make the journey far smoother. Here’s everything you need to know.
Show Social Responsibility
At least 70% of modern consumers are interested in supporting socially responsible brands. Therefore, investing in green technologies and building an inclusive company culture will be key. Aside from impressing customers, it is a move that will keep employees engaged and excited about working for the company.
In short, people want to work with brands that share similar values to them. When they like the people behind the brand, they will take a more positive view on the products too.
Add A Local Element To Marketing Content
As an SME, the ability to show a deep understanding of your niche audience is what will give you an edge over bigger firms. Even when using global channels to promote your products, adding a local element to videos or other content will be key. In addition to resonating with the prospective leads, it can leave them feeling valued.
More and more people are now looking for local businesses online and conducting research before visiting stores. Ignoring this part of the marketing process could cost you dearly.
Promote Convenient Transactions
A positive consumer experience won’t only increase the likelihood of a sale. It can additionally encourage clients to spend more. Many brands promote the fact that they accept digital payments. A business account that enables payments across all currencies will add an extra layer of convenience. It could be the key to gaining more sales.
Likewise, offering repayment plans is another move that may open the door to more clients. Ultimately, you should celebrate any features you offer that will improve their UX.
Value Brand Loyalty
Gaining the initial sale is an important step on the path to success. However, it is stated that up to 80% of your sales can come from just 20% of your audience. Loyalty schemes and memberships can be heavily promoted to show the ongoing value offered by the brand. It helps gain new clients while also encouraging existing customers to keep coming back.
Furthermore, you can utilize data analytics to track individual and group trends. The resulting info can guide your upselling marketing campaigns.
Know Your Audience Traits
Different audiences respond to different marketing strategies. Therefore, understanding the demographic background of your customers is key. The age range could influence which social media platforms they use. Meanwhile, other factors could influence the color schemes, lexicon, and general approach to market.
Customers need to feel that you ‘get them’ and understand their pain points. When your marketing tactics are made with their needs in mind, the brand will be more appealing.