Sticker designing require some previous steps before starting. It is good to think about your aims in creating promotional stickers. What kind of sticker it will be, what will be advertised, where will be the sticker applied? Answering to these questions and others similar to them can help you decide about the size and design of the stickers. Also, consider all the other aspects of interesting sticker, what features it have to posses.
It will be favourable to take a little research before designing. Look around what other people in your industry use for promotional stickers? Ask about opinion of others whether they find a specific sticker interesting or does a certain sticker shape work or not. Find out what are the best places for sticker application and design a unique and powerful mean of advertising. After that it comes to sticker printing, when everything is done. However, there are still things that you should consider while designing.
Firstly, the simple messages are always more effective than the complicated ones. The message have to be seen from a distance quickly and clearly. Avoid more then three colours and small details because stickers are not ads from newspapers. Rather consider them as small billboards with a clear logo. Secondly, the size is also important. Choose bigger stickers for applying at the company vehicle but use smaller stickers to other, everyday items. Furthermore, the impact and visual appeal of the sticker grow when graphics are improved by a custom shape other than rectangular. Then, if you choose to print on transparent vinyl, the letters should be white. White words are more visible than darker. Lastly, stickers can be with different level of adhesive. They can have ultra-removable adhesive or very aggressive adhesive, but it depends on your needs. Usually, stickers with adhesive on the face are not recommended for inside window applications. They can be harder to apply.