Article writing and content production is still a very big part of building a website’s credibility with Google and the internet user community. It is important to know what you are talking about, and it is important to have your articles published on the appropriate sites. Google’s Panda Update gave content and article writing a huge KO not long ago. Sites like ezine, that attracted a lot of attention and articles placed on those sites would come up well in Google search, are all but dead. Content farms, where really poor articles, or not even articles in themselves, just blocks of text, were being used to fool Google into thinking those sites were of value, and therefore the back-links to websites were boosting the rankings of those sites, for no good reason. Online marketing based on articles has had to lift its game.

Importance of Articles
We are now in the situation where we need to place our articles on the appropriate sites that specialise in particular areas, and we also need to manage and monitor our articles. If a site goes bad, you might want to have them drop your content and back-links. There are many elements to SEO and article marketing is just a piece of your internet marketing puzzle.

Spelling Errors
How many times have you been reading a very convincing article by someone you don’t know, and you are getting very interested, and you are starting to be impressed, and then you hit a few spelling errors? A single spelling error can really destroy the value of your article. Typo’s make you look like you have not really put any care into your article, and stupid mistakes, like ‘you’re’, instead of ‘your’, make you look like a complete ass. You just lost all your credibility in one single mistake. Spelling errors in the printed world are few and far between… and when we do see them, we are shocked. The same thing happens online.

Grammar
Grammar is being simplified all the time. There is one thing that will never change with English. That is the use of commas. Commas make a sentence make sense. Without them, a sentence in English becomes very difficult for a reader to understand. When writing, it is very easy to forget the use of commas because we automatically pause in our mind. You may think your article makes sense, but nobody else will be sure what you are talking about. This is a very common problem with the majority of articles and even the most specialist content on the internet.

Content Walls
There is little time to get them interested, and there is even less time before they will move on to the next page. A piece of content on the internet cannot be displayed the same way as it is when on print. Effective articles are those that have a clear heading (that makes sense versus a newspaper article heading), have well defined sections and subheadings, and most importantly, the writing is written clearly. There is no need to try and impress readers with complicated terminology. Get to the point and get to it fast.

If you want to make the most out of your article writing, talk to an SEO agency. They will work with you to make sure you get the most out of what you know, and who is going to see it online.

About the Author: Garlak Theodorakis

My name is Garlak Theodorakis, I am graphic designer with almost 10 year experience in the field. Founded Tooft.com in january 2010 with idea to share my knowledge with the world.