Digital marketing gurus often talk about the benefits of webinars: video-based conferences that businesses hold to increase their engagement with prospects. Webinars, however, aren’t a gimmick; they’re one of the most powerful marketing tools in your arsenal, especially if you operate an eLearning firm.
eLearning companies face several unique challenges that many other companies don’t. For starters, they often need to prove the value of their services. Many company managers are skeptical that training could improve the productivity of their workers.
Second, eLearning entrepreneurs have to target decision-makers in organizations: people in senior management and the C-suite. Even if they like your services, random rank-and-file employees can’t usually buy them
Finally, the competitiveness of eLearning has increased dramatically over the last few years. It’s becoming more difficult for enterprises to grab attention.
In many ways, webinars are the perfect solution. All your prospects have to do is sign up by handing over their email addresses, and they learn something in return.
Different eLearning companies use marketing webinars for various purposes. Some, for instance, provide a sample of the training that they offer, allowing clients to try them out before they buy. Others use the webinar as an opportunity to overcome objections and misconceptions that prospects might have.
The following infographic provides a rundown of the effectiveness and benefits of using webinars for eLearning. As you’ll see, webinars are an excellent way to communicate with C-level executives and managers, upping your chances of making a sale. Read on to find out more: