One of the hardest things you can do as a business owner is market your own company. Whether you have marketing experience or not, finding the time to focus on your marketing efforts is difficult. Whilst it may seem impossible, there are ways to ensure you’re putting regular content out there, including creating a content marketing strategy. Having a strategy in place will not only mean you have simple guidelines to follow, but it also means you can involve other members of your team easily.
For those that have never created a content marketing strategy before, here is a step by step guide:
– Know Your Target Audience
The most important factor when creating your content marketing strategy is working out your target audience. This will be the basis of your whole strategy, giving you a clear idea of who you’re going to be marketing to.
The best way to work out your target audience is to think about the persona of your ideal customer, turning them into an avatar you can refer to. You need to consider the things they like, the way they shop, what they earn and the way they communicate with their friends. The more detail you go into, the better. For tips and tricks when it comes to creating your avatar, you can visit this guide here.
– Decide Which Platforms You’re Going To Use
When it comes to content marketing, there are so many different platforms you can choose from.
The first thing you need to consider if whether or not you’re going to use social media, then decide which platforms you’re going to use from there. Consider the platforms your target audience will be using the most and focus on them, to begin with.
Other forms of content marketing include blog posts and emails, both of which are recommended for anyone looking to grow their business. Whilst they can take time to run, once you get into the swing of things they become part of your routine. For more information, you can visit https://www.templafy.com/blog/cmo-vs-cto-vs-cio-whos-job-to-create-content-management-strategy/.
– Think About What Topics You’re Going To Cover
Now that you know the platforms you’re going to be posting and the people you’re going to be targetting, you can think about the topics you’re going to cover. Think back to your target audience and what they like to read and interact with, as this will help you build a basis for all of your content. Think about whether they like shareable social content, how to videos or long-form content that they need to digest. For types of content you can publish, you can visit this guide here.
– Consider The Perfect Posting Schedule
Now you know what you’re posting you need to decide when you’re going to post it. Whilst people often say the more you post the better, it’s better to focus on quality over quantity. If you don’t have enough content to put something out daily, don’t force it. Don’t forget, you can repurpose and republish content as often as you want.
– Think About How You’re Going To Improve Your Reach
Finally, you need to think about how you’re going to improve your reach. Whilst posting on social media, sending emails and writing content is all well good – it won’t mean anything unless anyone can see. Consider popular growth tactics including PPC, competitions and building a solid community.
Do you want to improve your content marketing strategy? What changes can you make to your business? Let me know in the comments section below.